The employer guide is the main organization Virke's digital advisory service within labor law, personnel, management and HSE. To launch this new digital service Virke need to promote it.
We created a digital screen solution together with the system of DiD. The screen preview a series of statements that aim to attract attention. If the target audience stop to read. The DiD system recognize that they stop to read and show a short funny movie on the topic that made them stop and read.
At the end a QR code is shown to make it possible for the reader/viewer to download the app. The DiD system also give us the possibility to se statistics like, which statement get the most views and how many download the app.